Barrel Theory Beer Co - Packaging Design


As Barrel Theory Beer Company (located in St. Paul, MN) grew in popularity and started racking up industry awards for their amazing brews, they wanted to move away from the standard black cans they had been using for all their beers and come up with something distinctive and attention-grabbing, while also establishing a recognizable brand style for all of their cans.

Working closely with the owners, I developed a templated approach using tessellating background patterns that were colorful and eye-catching, while the primary structure and overall layout stayed the same on each can.

The result was a fun and unique new look that was cost-effective and turned heads. The response from their customers was overwhelmingly positive. Now, when they stop into the taproom they can see all of the different beers that are available without having to ask someone what’s available. The cans have been so popular, in fact, I have now designed more than 40 labels for BT that will be hitting the taproom in the coming months.

Barrel Theory Beer Company
Creative Director, Graphic Designer
Spring 2019 – PRESENT
Packaging Design