As a creative professional, I am tasked with taking abstract marketing objectives and translating them into motivating visual messages. Creating a great design, clever headline or funny commercial isn't enough. It has to be true to the brand and get results. Developing a concept that strengthens the brand, resonates with the viewer, and entices them to take action...that's what gets me excited.
Nearly 20 years of experience working on integrated marketing campaigns has given me the opportunity to create television and radio commercials, logo designs, brochures, magazine ads, outdoor billboards, environmental signage, motion graphics, websites, direct mail pieces and more. From concept to completion, I make sure that every campaign is on brand, on strategy, on time, and under budget.
I've spent more than a decade leading teams of talented creatives including graphic designers, animators and a copywriter on an in-house marketing team for one of the nations' largest and most profitable resort casinos before making the move to the agency world. With Russell Herder I developed strategy and executions for clients in the gaming, health care and finance spaces, both local and regional. Currently at Cuneo Advertising, I lead a team of 10 talented creative professionals on campaigns in the gaming, automotive and retail categories.