Ozark Chevrolet - Rebrand Campaign

Description

(SPEC) Ozark Chevrolet was in dire need of a brand update in order to maintain relevance in a competitive market. I designed a new, bold logo for the store and combined that with a bright, eye-catching new color palette to create a consistent and effective brand look. That look was then executed across all of their marketing touch points including their website, digital advertising, mobile, point-of-sale and more. I also developed multiple ad campaign concepts, which you can see here as well.

For
Ozark Chevrolet
Role
Creative Director, Art Director, Copywriter, Graphic Designer
Date
June 2016
Type
Logo Design, Branding, Concept, Digital Ad Campaign