Wiley Wallaby is a deliciously unique snack for people who aren’t afraid to do things a little different. Going against the mainstream chocolate snacks, this digital campaign was created to encourage consumers to “Snack Your Own Way”.
I was hired by Mod Creative to develop the brand position, tagline and visual treatment. I also wrote, directed and produced the videos and related materials. Also, by rebuilding their website on the Tumblr platform and creating highly sharable content, we were able to increase brand engagement by more than 600% upon launch.
Creative Director, Art Director, Designer, Director
Wiley Wallaby + Mod Creative
Digital + Social Campaign