Wiley Wallaby - Brand Campaign

Description

Wiley Wallaby is a deliciously unique snack for people who aren’t afraid to do things a little different. Going against the mainstream chocolate snacks, this digital campaign was created to encourage consumers to “Snack Your Own Way”.

I was hired by Mod Creative to develop the brand position, tagline and visual treatment. I also wrote, directed and produced the videos and related materials. Also, by rebuilding their website on the Tumblr platform and creating highly sharable content, we were able to increase brand engagement by more than 600% upon launch.

For
Wiley Wallaby + Mod Creative
Role
Creative Director, Art Director, Designer, Director
Date
January 2017
Type
Brand Campaign