Schwieters - Rebrand Campaign

Description

The Schweiters family owns three of the largest dealerships in northern Minnesota, but was losing market share to smaller dealerships nearby and the Twin Cities. They approached us to rebrand the group and develop a campaign that would generate consumer awareness, increase lead volume and ultimately sell more cars. Working with a very small budget, I created a new logo that would work for all three stores and came up with a fun and memorable creative campaign playing off the fun-to-say family name that we executed across all of their channels.

For
Schwieters Automotive
Role
Creative Director, Copywriter, Art Director, Graphic Designer, Producer
Type
Integrated Campaign
Date
June 2016