Schwieters - Rebrand Campaign


The Schweiters family owns three of the largest dealerships in northern Minnesota, but was losing market share to smaller dealerships nearby and the Twin Cities. They approached us to rebrand the group and develop a campaign that would generate consumer awareness, increase lead volume and ultimately sell more cars. Working with a very small budget, I created a new logo that would work for all three stores and came up with a fun and memorable creative campaign playing off the fun-to-say family name that we executed across all of their channels.

Schwieters Automotive
Creative Director, Copywriter, Art Director, Graphic Designer, Producer
Integrated Campaign
June 2016