When Tom Wood Lexus was named one of the nation’s first Lexus Plus dealers, they came to us for a campaign that would generate awareness of the program. Lexus Plus is designed to make car buying faster, easier and hassle-free with no stressful negotiation for an overall better customer experience. I wrote these two spots designed to illustrate the benefits of the program in terms that every car shopper can relate to, using humor to make them memorable.
Lead volume has been at record highs since the implementation of this campaign.
Creative Director, Copywriter, Art Director, Producer
Tom Wood Lexus
TV Commercial Campaign