Tom Wood Toyota

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Tom Wood Toyota was struggling with lead volume and dwindling sales, so they came to me for a solution. They requested a campaign that would stand out in the sea of car dealer ads in that market. Using stock footage and fun music, I developed this campaign featuring fictional characters with a fisheye treatment to communicate how Tom Wood Toyota can address consumers concerns about car shopping.

Creative Director, Copywriter, Designer

Tom Wood Toyota

2016

Integrated campaign