Tom Wood Toyota - Brand Campaign

Description

Tom Wood Toyota was struggling with lead volume and dwindling sales, so they asked us to do something FAST. They requested a campaign that would stand out in the sea of car dealer ads in their market. Using stock footage and fun music, I developed this campaign featuring fictional characters with a memorable fisheye treatment to communicate how Tom Wood Toyota can address consumers concerns about car shopping. The results were staggering, with lead volume increasing 50% in the weeks that followed.

For
Tom Wood Toyota
Role
Creative Director, Copywriter, Designer
Date
2016
Type
Integrated campaign