Volkswagen of Inver Grove has long found their location tucked away in an outer ring suburb to be a challenge to growing their market share. I developed the campaign theme “Get your Grove On” to call attention to their specific location. Enlisting a popular local musician to write a custom song gave this a hyper-local feel, while the visual treatment to the custom live-action shots gave the campaign a timeless, vintage feel.
WINNER: 2014 Bronze Telly
Creative Director, Copywriter, Art Director, Graphic Designer, Producer
Volkswagen of Inver Grove