Volkswagen of Inver Grove – Memories

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Volkswagen of Inver Grove has long found their location tucked away in an outer ring suburb to be a challenge to growing their market share. I developed the campaign theme “Get your Grove On” to call attention to their specific location. Enlisting a popular local musician to write a custom song gave this a hyper-local feel, while the visual treatment to the custom live-action shots gave the campaign a timeless, vintage feel.

WINNER: 2014 Bronze Telly

Creative Director, Copywriter, Art Director, Graphic Designer, Producer

Volkswagen of Inver Grove

2014

Integrated campaign