University of MN - Awareness Campaign

Type
Creative direction, copywriting, project management
For
University of Minnesota, Department of Heart Health
Description

When the U of M needed a campaign to raise awareness about the benefits of daily aspirin use in reducing the risk of heart attack and stroke, they called us. Rather than taking the expected route of statistics and scare tactics, we created a series of ads featuring simple, bold visual icons using the aspirin itself as part of punctuation marks that summarize the headline message.

WINNER: Best Campaign, MN Health Strategy + Communication Network

Role
Creative Director, Copywriter
Date
2012