When the U of M needed a campaign to raise awareness about the benefits of daily aspirin use in reducing the risk of heart attack and stroke, they called us. Rather than taking the expected route of statistics and scare tactics, we created a series of ads featuring simple, bold visual icons using the aspirin itself as part of punctuation marks that summarize the headline message.
WINNER: Best Campaign, MN Health Strategy + Communication Network
Creative Director, Copywriter
University of Minnesota, Department of Heart Health
Creative direction, copywriting, project management