One Kung Fu

One Kung Fu is a traditional martial arts school that teaches the ‘preying mantis’ style of kung fu. The challenge in attracting new students is that unlike karate and other more mainstream martial arts, there are no belts or levels to aspire to – you’re simply as good as you are. We took that challenge and turned it into a selling point using in-your-face headlines and copy that speak to the desired audience: people who are interested in personal growth rather than bragging rights.

Responsibilities: Copywriting, Creative Direction, Presentation

Creative Director, Copywriter

One Kung Fu : School of Traditional Martial Arts

2011

Concept Development, Copywriting, Art Direction