Mike Sorenson // Creative for Hire

Created to address the need for reliable wireless service in rural areas, Bonfire is a new service that needed a strong consumer brand that would stand out among the big industry players like Sprint and AT&T. After extensive market research and competitive analysis, we developed this clean, bold logo along with a bright, unique brand image that conveys connection while avoiding use of cliché ‘tech’ imagery.

Responsibilities: Creative Direction, Copywriting