Mike Sorenson // Creative for Hire

This :30 TV spot was part of a larger campaign created to generate excitement around Mystic Lake’s six-week promotion, License to Thrill. We USED a combination of live action, 3D models and effects, and stock music to create a cost-effective spot that resulted in the most successful promotion in the property’s history.

WINNER: 2011 Bronze Telly
FINALIST: Romero Award for Casino Promotional Marketing Excellence

Responsibilities: Concept, Creative Direction, Art Direction