Mystic Lake - Event Branding
These are a few samples of the posters and signage my team created for every event at Mystic Lake. I worked closely with the account and event teams to come up with new and exciting games and promotions on a nearly monthly basis. Each event was then given a brand identity that is eye-catching and entices participation while being consistent in style from one to the next. That identity also extended far beyond posters to include large scale environmental graphics, interactive displays, direct mail and much more.
Responsibilities: Concept development, creative direction, art direction