Key Cadillac

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Key Cadillac was struggling with sluggish sales and low lead volume, so they approached Cuneo to help develop a creative strategy that would have an immediate impact without cheapening the brand. I developed an event strategy and creative assets that demanded attention while maintaining the kind of polished look and feel required by a brand like Cadillac. Within two months, Key Cadillac went from #3 in the market to #1.

Creative Director, Writer, Designer

Key Cadillac

TV Commercial, Point of Sale, Print