Key Cadillac was struggling with sluggish sales and low lead volume, so they approached Cuneo to help develop a creative strategy that would have an immediate impact without cheapening the brand. I developed an event strategy and creative assets that demanded attention while maintaining the kind of polished look and feel required by a brand like Cadillac. Within two months, Key Cadillac went from #3 in the market to #1.
Creative Director, Writer, Designer
TV Commercial, Point of Sale, Print